Client Overview
Greenbanks Tasmanian Whisky Co. is a new entrant into the Tasmanian whisky industry and a privately-owned Australian company.
Their distillery in Bridgewater, Tasmania – 25 minutes from the centre of Hobart – is set to begin production in late 2023.​
Goals
- Launch a new website in time for their business production to start
- Create a website that highlights their unique position in the Whisky market
- Swap from Squareapce to WordPress for increased Functionality
Our Deliverables
- Website Wireframes + UX
- Website Design
- Website Build
- SEO Setup
- Website Hosting
Building a high-performing website under a tight deadline can be overwhelming for any client, but we made it our mission to handle every aspect of the project so Greenbanks could focus on their distillery launch. From day one, we took on the role of project manager, ensuring that the entire process was seamless and stress-free.
We started with an in-depth briefing to understand their goals and vision, followed by clear timelines and regular updates. Greenbanks knew they could trust us to oversee the entire process—from initial wireframes to the final launch—without needing to micromanage.
Our project management approach meant Greenbanks could relax knowing we had the details covered. We coordinated multiple moving parts, ensuring the project stayed on schedule and met their exacting standards.
Â
Greenbanks had clear goals for their website:
- Launch a site that would be ready in time for production to begin.
- Elevate their online presence to reflect the premium nature of their whisky.
- Highlight their dual identity as both a whisky producer and a contract partner for custom barreling.
Â
From the outset, we knew this project was about more than just design and functionality. It was about creating a digital experience that told the Greenbanks story and set them up for future growth in the competitive whisky market.
TRANSITIONING FROM SQUARESPACE TO WORDPRESS
One of the key steps in our work with Greenbanks Tasmanian Whisky Co. was transitioning their website from Squarespace to WordPress. While Squarespace served as a functional starting point, it quickly became clear that Greenbanks needed a platform capable of supporting their growing ambitions and allowing for a more tailored, dynamic online presence.
Unlocking Advanced Design Possibilities: Squarespace’s templates offer a level of simplicity, but they can be limiting for businesses like Greenbanks that require a bespoke design reflecting their premium product and unique story. Moving to WordPress gave us the flexibility to create a fully custom website design. From showcasing Greenbanks’ stunning video and photography to crafting an immersive user experience, WordPress allowed us to deliver a website that truly embodied their brand.
Enhanced Functionality: WordPress opened the door to features and integrations that weren’t possible on Squarespace. From advanced SEO tools to customized forms and scalability options for future e-commerce, the switch gave Greenbanks the ability to grow their site in tandem with their business.
Ownership and Customization: One of the most significant benefits of the transition was the increased ownership and control over their website. With WordPress, Greenbanks now has a platform that can be continually adapted and customized, whether that means adding new sections, features, or even entire functionalities as their needs evolve.
SEO and Performance Benefits: WordPress’s flexibility in technical SEO setup and site performance optimization was a game-changer for Greenbanks. By using advanced tools and plugins, we were able to lay the groundwork for better search engine visibility, faster load times, and an overall improved user experience.
The transition to WordPress was a strategic move that not only gave Greenbanks a superior platform for their launch but also set them up for long-term success. By investing in a website with unlimited potential for growth and innovation, Greenbanks now has an online presence as premium as the whisky they produce.
ELEVATING THEIR BRAND FOR LAUNCH
The Greenbanks brand already had strong foundations, with great video footage, photography, and a clear visual identity. Our task was to take these assets and elevate them, crafting a digital presence that matched their ambitions.
Design and UX: We began with wireframes to map out the user journey, ensuring the site was both intuitive and visually compelling. From there, we designed a sleek, modern interface that celebrated Greenbanks’ premium positioning. The design drew inspiration from Tasmania’s rugged landscapes, reflecting the heritage and craftsmanship behind their whisky.
Custom Build: Squarespace wasn’t enough for what Greenbanks needed, so we developed a fully custom-built website that offered both flexibility and scalability. The site was optimized for desktop, tablet, and mobile, ensuring a seamless user experience across all devices.
SEO Setup: To ensure the website didn’t just look great but also performed well, we implemented foundational SEO strategies. From optimised copy to technical configurations, we set Greenbanks up to rank competitively in search results as they entered the market.
The final website is a digital reflection of Greenbanks’ brand—a perfect blend of sophistication, authenticity, and functionality. It highlights their distillery, showcases their services, and makes it easy for visitors to explore their offerings, whether they’re whisky enthusiasts or prospective business partners interested in custom barreling.
RESULTS & ONGOING SUPPORT
Launching the Greenbanks Tasmanian Whisky Co. website was just the beginning. At Eb & Flo Digital, we understand that a website isn’t a one-and-done project—it’s a living, evolving part of a business. That’s why our partnership with Greenbanks continues long after their site went live.
We provide ongoing management and maintenance, ensuring their site stays as polished and professional as the day it launched. From behind-the-scenes technical improvements to front-facing updates, we handle it all so the Greenbanks team can focus on what they do best—crafting exceptional whisky.
Proactive Technical Improvements: As Greenbanks grows, their website needs to keep pace. We continually optimize performance, enhance user experience, and implement the latest advancements in website technology to ensure their digital presence stays ahead of the curve.
Security You Can Count On: A premium site deserves premium protection. We monitor and maintain their website’s security, including regular updates to software and plugins, malware scans, and security patches. Our proactive approach ensures Greenbanks’ site is protected from potential threats.
Seamless Edits and Updates: Whether they need new content uploaded, a page updated, or seasonal promotions featured, we take care of all edits swiftly and efficiently. This allows Greenbanks to focus on their business while we ensure their website reflects their latest offerings and campaigns.
Reliable Hosting and Backups: With managed hosting and regular backups, we guarantee their website’s reliability and stability. Downtime is kept to an absolute minimum, ensuring their site is always available to visitors and potential clients.
By trusting us to manage their website, Greenbanks has peace of mind knowing their digital presence is in expert hands. They no longer need to worry about the technical complexities of maintaining a high-performing site, allowing them to channel their energy into building their brand and crafting incredible whisky.
Our continued collaboration ensures their website remains not just a platform, but a powerful tool to drive their success in the competitive whisky market.
HAVE A LOOK YOURSELF:
We’re pretty obsessed with their new website.
With their new website live, Greenbanks is well-positioned to become a major player in the Tasmanian whisky industry. Their digital presence now reflects their ambition, making them not just a distillery but a destination for whisky lovers and entrepreneurs alike.
This project was an incredible collaboration, and we look forward to seeing how Greenbanks continues to make waves in the whisky world.
You can check out their new site, dig through their socials and check out all the work we did for them here.
