Client Overview
Bankwest Stadium is a 30,000 seat stadium in Parramatta made for the fans. The stadium brings fans closer to the action than ever before in Australia.
Goals
- Design a new WordPress website for a smooth user experience
- Develop a new brand identity
- Create a marketing strategy
- Optimize SEO for the website
Our Deliverables
- Branding
- Marketing StrategyÂ
- Email MarketingÂ
- SEO
- Website Design
- UX Design
- SEO Setup
- Project Management
- Website Build
- Copy Writing
Outcomes
- Successful launch of a new website with a modern and visually appealing design and enhanced the overall user experience
- Implemented a new marketing strategy that increased brand awareness
Being involved with Bankwest Stadium from before the doors were opened meant a phenomenal opportunity to be part of something from the naming rights, to developing the brand and identity and overarching marketing strategy.
Working as the Digital Marketing Specialist and later a Freelance consultant for the stadium we built the website from scratch in WordPress, acted as a copywriter for many of the pages and designed a fluid user journey and experience.
At Bankwest Stadium we were responsible for creating a link-building strategy, email marketing content plan, automation structure, SEO plan and paid advertising strategy. This was done within a short time frame prior to opening the stadium and also included regular emails, event marketing and CMS updates.
