Client Overview
When Bare Bones Beauty approached us, they needed a cohesive digital presence that not only showcased their range of products but also reflected their commitment to sustainability and their Australian roots. We delivered a full suite of services, including branding, Shopify website development, e-commerce setup, and bespoke digital assets to help them achieve their vision.
Our Goals
- To create a strong, bold brand and logo to use across their products, website and in retail stores
- To design and build a new Shopify eCommerce website that showcases their wide range of products
- To create a seamless experience for their new brand, allowing users to purchase their amazing natural products and ship within Australia
Our Deliverables
- Logo and brand design
- Brand Guidelines
- Website Wireframes & UX
- Website Design
- Shopify Website Build
- Testing & Site Launch
- Handover Training Session
When Nikita and Dan from Bare Bones Beauty approached us with their new business idea, they wanted to create a bold brand image, cohesive digital presence that not only showcased their range of products, but also reflected their commitment to sustainability and their Australian roots.
We worked closely with Bare Bones Beauty to create a brand and website that feels as approachable and genuine as the products themselves. Drawing from their use of natural, sustainable ingredients and their desire to appeal to everyone, we designed a visual identity that is grounded, unisex, and relatable. The logo and branding were kept simple, reflecting the purity of the products, while the website was carefully crafted to showcase their unique offerings and commitment to quality.
The design of the Shopify site was focused on creating a seamless shopping experience while staying true to Bare Bones Beauty’s values. The layout prioritised clarity and functionality, ensuring visitors could easily navigate through products and learn about the brand’s story. Every detail, from the homepage messaging to the educational content about tallow-based skincare, was designed to foster trust and connection. The copy and visuals highlighted the brand’s Australian roots, its commitment to sustainability, and its belief in empowering people to embrace their natural confidence.
OUR APPROACH:
We designed a minimalist logo that encapsulates Bare Bones Beauty’s commitment to natural, pure ingredients and sustainability. A cohesive branding package, including colour palette and typography, was developed to ensure consistency across all touchpoints.
The website incorporated Bare Bones Beauty’s unique voice, with messaging that welcomed customers into a community focused on natural strength and care. A section dedicated to Nikita and Dan’s story made the brand more personal, showcasing their journey from passionate creators to founders of a skincare company that values authenticity and quality. The product pages were designed to be both informative and inspiring, combining detailed descriptions with a focus on the natural benefits of each item.
We ensured the website was optimised for e-commerce, integrating a user-friendly Shopify platform with secure payment gateways and a streamlined checkout process. Features like region-specific settings and free shipping for orders over $100 AUD made it easy for customers to shop confidently. To further engage the growing Bare Bones Beauty community, we created opportunities for connection, including an email sign-up and links to their active social media platforms.
The result is a brand and website that feel entirely genuine, reflecting Bare Bones Beauty’s commitment to creating simple, effective skincare solutions that resonate with everyone. Whether it’s the carefully considered messaging, the sustainable ingredients, or the inclusive design, everything about the project speaks to the brand’s mission to empower people to feel confident and cared for.
Bare Bones Beauty now has a strong digital foundation that supports their vision and encourages a growing community to discover the benefits of their transformative products. Their story, commitment to sustainability, and connection to Australian values are woven into every element of the site, creating a brand that feels as real and relatable as the people behind it.
TBA
THE RESULTS AND FUTURE PLANS:
Bare Bones Beauty celebrated a highly successful soft launch and opening weekend, exceeding initial expectations and receiving overwhelmingly positive feedback from their growing community. Customers were drawn to the brand’s authenticity, sustainable ethos, and thoughtfully crafted products, with many sharing enthusiastic reviews about the transformative effects of the balms. The combination of a polished, user-friendly website and a strong brand identity helped Bare Bones Beauty establish itself as a standout player in the natural skincare market.
The founders, Nikita and Dan, have expressed their excitement and satisfaction with the brand’s launch, sharing that the process has been instrumental in bringing their vision to life. They’re thrilled to see their passion project resonating so deeply with customers. As the Bare Bones Beauty community continues to grow, we’re looking forward to seeing what lies ahead for the brand.
With plans to expand their product range and strengthen their community engagement, Bare Bones Beauty is set to build on this momentum.
We’re excited to continue supporting them as they bring innovative, sustainable skincare to more people, both in Australia and globally.
We’ve seriously loved every step of the process and are excited to keep working with Nikita and Dan as they grow their amazing brand!
