Client Overview
Betta Insight is on a mission to empower young minds with knowledge and clarity, tackling hard-to-talk-about topics head-on. From drugs and crime to sex and education, their goal is to provide kids and parents with the tools they need to navigate tough conversations with confidence. With expert-led courses and a supportive community, Betta Insight is setting the stage for open, honest dialogue that can make a real difference.
Our Goals
- Create a brand that resonates with both kids and parents—trendy, bold, and accessible.
- Design and build a website that is user-friendly and educational, while also housing an online store.
- Develop unique, eye-catching merch that aligns with the brand identity.
- Provide ongoing support as they prepare to launch their educational platform.
Our Deliverables
- Logo and brand design
- Brand guidelines
- Custom betta fish illustrations
- Website UX and design
- WordPress website build with WooCommerce store functionality
- Merch design
- Handover training and ongoing support
We had an absolute blast working on Betta Insight! We wanted the branding to feel fresh and modern while still being approachable for both kids and adults. We played with a palette of moody browns, soft peaches, and bold graphics to create something striking yet accessible. The custom betta fish illustrations added a unique touch, and we can’t wait to see them come to life on their merch!
Building the website was a crucial part of the project—we designed and developed it on WordPress, integrating WooCommerce to ensure a seamless shopping experience for their merch and digital products. The UX was crafted to be intuitive, making it easy for parents and kids to explore resources, sign up for courses, and shop the store.
We loved working with founder Ange, guiding her through the sometimes-daunting process of turning an idea into a reality. Seeing her grow in confidence—promoting Betta Insight on social media, creating free journals and templates, and even launching paid workbooks—has been so rewarding. And she’s done all this in just a few months! We can’t wait to see where she takes it next.
“I honestly can’t recommend Eb and Flo Digital Studio enough. They handled both my business website and company branding. The entire experience has been incredible from start to finish.
They’ve been consistently attentive, accommodating, and genuinely helpful throughout the whole process. Communication has been seamless — they always respond in a timely manner, are patient with questions and changes, and truly take the time to understand your vision.
What really sets them apart is their creativity and understanding of current trends. They didn’t just execute ideas — they elevated them. Their design input was invaluable, bringing fresh, on-point ideas that made everything look cohesive, modern, and exactly what I was hoping for (and more!)."
OUR COMMITMENT TO GIVING BACK
This project was extra special because we did it pro bono as part of our ethical business commitment to giving back to the local community. We believe in using our skills to support initiatives that make a real difference, and Betta Insight is exactly that. We’re so proud to have played a part in bringing this vision to life!
THE RESULTS AND FUTURE PLANS
We’re continuing to support Betta Insight as they launch their educational platform and expand their offerings. There’s so much potential here, and we’re excited to see how it grows!
