Client Overview
Bobbi’s Gold is a boutique studio in the heart of the Sydney CBD, offering intimate sized classes with professional instructors. Operating since 2004, Bobbi’s Pole Studio was the first of it’s kind in Australia and continues to set the professional standard for pole dancing both in Australia and internationally. The studio offers intimate-sized classes with world-class instructors, fostering a warm, inclusive community for dancers of all levels.
Goals
- Create a sleek, sexy new website that truly represents the energy and spirit of the studio
- Modernise the design to better reflect Bobbi’s leadership in the world of pole dancing
- Build a platform that is visually striking, easy to navigate, and empowers visitors to connect with the studio
Our Deliverables
- Website Design + Build
- Website Design
- UX Design
- SEO Setup
- Project Management
- Branding
- Content Writing
OUR APPROACH
As a long-time student of Bobbi’s (six years and counting!), this project was incredibly close to my heart. I’ve always loved the studio’s energy, inclusivity, and commitment to excellence, and was thrilled to be entrusted with bringing that to life online.
Bobbi’s previous website had served them well, but it was starting to feel outdated and no longer reflected the vibrant, empowering community the studio has built. With free rein to create a new digital home, we focused on bold visuals, dynamic movement, and a touch of sexiness – everything that makes Bobbi’s such a special place.
A NEW ERA FOR AN ICONIC STUDIO
The result is a fresh, modern website that feels true to Bobbi’s spirit. From eye-catching imagery to a cohesive brand voice, every detail is designed to celebrate the studio’s legacy and invite new dancers in.
We also updated the content to better reflect Bobbi’s commitment to community, artistry, and body positivity, making sure every visitor feels welcomed and inspired to join the movement.
The new Bobbi’s Gold website launched to glowing reviews from the client and the community. We’re especially excited that Bobbi’s team loves it as much as we do—this project has been a true labour of love, and we’re so happy to see it resonate with the community it was built for.
THE FEEDBACK
“It’s perfect Emily, honestly I cannot thank you enough 🙏💖🙏💖🙏 I can’t wipe the smile off my face and I’m hoping this new website will bring in loads of new students 🤞 I swear I haven’t stopped looking at it, I find something new each time. Thank you so so much Emily, it looks incredible, I love everything!! I cannot thank you enough, I am eternally grateful."
HAVE A LOOK YOURSELF
Bobbi’s Gold Pole Studio is now closed, but Bobbi’s Pole continues to set the standard for pole dancing in Australia and beyond. You can check out their other studio locations below.
