The Clients Guide: Creating a Library of Content for Social Media

We all know that social media has become a powerful tool for businesses to connect with their audience on a more personal level.

However, we find that many clients find themselves hesitant to jump into the world of content creation, especially when it comes to appearing on camera (which is totally fine!)

The good news is, you don’t need to put your face front and centre to perform well. If talking direct to camera isn’t your thing, you can ease yourself into content creation with content of you doing everyday things. If you start paying attention to the content you see on social media, you’ll start to notice that even the most mundane activities can be transformed into captivating posts with the right approach.

If you want to use videos talking to camera about your opinions, products or services; amazing. But until that point, here are 10 easy ways you can still make content.

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A post shared by Unconventional Founder Journeys (@followthefounder)

Here are some easy ideas of content you can film yourself:

Time-lapse of You at Work:

Showcasing a time-lapse of your workday adds an element of intrigue to your content. Whether you’re typing away at your computer, organising your workspace, or engaging in any other work-related activity, capturing it in a time-lapse format can provide viewers with a unique perspective on your day-to-day operations.

Reading a Book or Report:

Reading may seem like a solitary activity, but it can be made engaging by overlaying questions, statistics, or information related to the content you’re reading. This not only sparks curiosity but also positions you as someone who values continuous learning and stays updated on industry trends.

Working on a Device:

Whether you’re responding to emails, designing graphics, or coding, showcasing your work on a device can offer insights into your professional skills and workflow. Consider incorporating text overlays to highlight key points or insights about the tasks you’re undertaking.

Putting on Jacket or Uniform, Leaving the Office or House:

Even something as simple as getting ready to leave for the day can be transformed into compelling content. We can add a caption that reflects on the day’s achievements, upcoming plans, or the significance of the moment.

Behind-the-Scenes Look at Your Team Collaborating on a Project:

Highlight the collaborative efforts within your team by sharing behind-the-scenes footage of brainstorming sessions, meetings, or collaborative workspaces. This not only humanises your brand but also fosters a sense of transparency and authenticity.

Q&A Session with Your Team about Your Industry Expertise:

Host a Q&A session with members of your team to share insights, tips, and expertise related to your industry. filming content with a buddy may make it a tad easier if you’re not comfortable doing it alone.

Tour of Your Company’s Office, Studio, or Cafe You Work From:

Take your audience on a tour of your workspace to provide a glimpse into your company culture, environment, and daily operations. People like to snoop, and this one is especially good to do if customers visit you in person.

Product or Service Demonstrations:

Showcase the features, benefits, and uses of your products or services through demonstration videos. Whether it’s a tutorial, how-to guide, or product review, demonstrating value in action can help drive engagement and conversions.

Team Introductions:

Introduce members of your team to your audience through short, personalised videos or posts. Share their roles, expertise, and fun facts to humanise your brand and strengthen connections with your audience.

Talking about Your Services or Products Candidly:

Share candid insights, stories, or experiences related to your products or services. These can come from you, your team or your clients/customers. Authenticity resonates with audiences, so don’t be afraid to show the human side of your brand.