If you already have a website but have been feeling like it is no longer aligned with your vision, you’re bored with it, or you simply think it could be improved and given some proper TLC, you may be looking at what options there are for you to move forward.
Here are a few, each of them offering a varying degree of change – you can refresh, redesign or completely get rid of your current website and start from square one.
So what’s the difference between all these options?
Refresh
This is the option with the least degree of change. Refreshing your website means keeping some of the content but changing the text and imagery. However, the backbones and structure remain the same.
This could be the right choice for those whose website functions well and generally like the design and branding but want to give it a bit of a spark or make it more on-trend.
Alternatively, it could suit those who want to add a whole bunch of new copy, visuals or even products to their existing pages.
Hiring a professional to do this takes 2-3 weeks.
Redesign
Redesigning a website involves more change than a simple refresh. During a redesign, as the name implies, all the design, and potentially, the site structure, will change.
The backend would stay mostly the same apart from small improvements and adjustments that would be needed to accommodate the changes. This is a good option for those who are either rebranding, want a fresh start for their online presence or whose current website has poor performance.
The process of redesigning takes 3-4 weeks.
Start Anew
This option is for those who want something entirely different. The domain will stay the same, but the back-end and technical side would be brand new or on a new CMS. Of course, this means the content and the branding would need to be entirely redone too.
To sum up, build everything from scratch. This is the option suitable for those who either don’t have a website or alternatively, those who hate their current website and branding so much that they don’t want to keep anything that remotely resembles it.
This is a fresh start in its purest form. This would usually take 5-6 weeks.
Ready to refresh, redesign or build a new website? Contact Eb + Flo Digital for expert guidance on website development, digital marketing strategies, and content that captivates. Your journey to digital excellence begins with a simple conversation – reach out today here!
