Revealing that we spend most of our time online is hardly a surprise. Nowadays, window shopping isn’t walking down the street or opening the phone book to looking for a business that may sell or do what we require.
Nowadays, window shopping is digital. When people need something, they go online, either on their phone or computer, and shop around. How? By checking out the websites of the businesses shown by the search result engine.
70-80% of potential customers could be lost to businesses that don’t have a website
Without a website, new clients will never find you. According to Review 42, as many as 70-80% of potential customers could be lost to businesses that don’t have a website. Even if people already heard about your company from a friend of a friend of a friend.
And despite such infinite chains of “trusted” recommendations, potential clients still want to see a website so they can… well… check you out. Hence why a website is not an option if you want to be successful. It’s a must.
It’s (all) about first impressions
Your website is the first point of contact between potential customers and your business. It’s the first impression you give to people. It’s your chance to be liked and chosen. We say “Don’t judge a book by its cover”, but let’s face it, we all judge books by their covers. How else would they grab our attention? Tickle our curiosity? We won’t sit on the bookshop floor and read 50 pages of a book to decide whether to buy it.
The same applies to websites. How many times have you looked at a website and thought it looked like scam, confusing, outdated, untrustworthy or simply stuck in the 90s? That’s all because of bad design.
It takes 50 milliseconds for users to form an opinion about whether they like your website or not
According to WP Beginner 2022, it takes about 50 milliseconds (0.05 seconds!!!) for users to decide whether they like your website or not. As cruel as this may sound, there is no room for mistakes. To make this even clearer, users tend to spend around 45 seconds on a website in total.
The moral of the story is obvious. Get it right or pay the price. As we explained, having a great website is a chance to speak to your audience and let the personality of your business shine.
But what does your company website need in order to make the needed first impression and attract the best clients? Whether you’re opting for a small website refresh, redesign or going to start brand new, the key elements to a happy and healthy website that your customers will love are all pretty similar.
But if all this has completely overwhelmed you and given you too many extra things that your to-do list can’t handle, we’ve got you covered. We spend a lot of time making amazing websites!
