If you’re part of a band or a solo artist, your website should be more than a placeholder – it should be a destination. Something that makes it easy for fans to find you, bookers to contact you, and newcomers to fall in love with your sound. While social media is important, a website gives you control, longevity, and a place that’s truly yours.
As someone who grew up deep in the rock and metal scenes (yes, still got the t-shirts), Em knows what it means to want a website that looks as good as your music sounds. Whether you’re prepping for your first gig or your tenth tour, having an online home that works for your band makes a difference.
Here’s what makes a band website work — and how to make it happen.
1. Start with Your Goals
Before diving into platforms or fonts, ask: What do you need your website to do?
- Sell merch or music?
- Promote upcoming gigs?
- Make it easy for venues or media to contact you?
- Showcase your latest video or single?
- Collect email subscribers?
You don’t have to do everything at once. Start simple, but build with intention.
2. Must-Have Pages for Band Websites
Here are the essentials:
- Homepage: First impressions count. Lead with a photo or video that captures your vibe. Include your band name, genre, and a short intro.
- About: Tell your story. Who are you? Where are you from? What’s your sound?
- Music: Embed tracks or link out to Spotify, Apple Music, Bandcamp, or SoundCloud.
- Videos: Feature official videos, live performances, or behind-the-scenes content.
- Gigs / Events: Keep this updated with where and when you’re playing.
- Contact: Make it easy for booking agents, fans, or collaborators to reach you.
- Press Kit (EPK): A downloadable or browsable EPK can include your bio, press images, music samples, and past press/reviews.
- Store (optional): Sell merch, music, or ticket bundles.
3. Keep It Updated & Easy to Use
One of the biggest mistakes we see? Outdated info. If your last show listed was two years ago, it looks like you’ve gone quiet.
We build sites that are easy for you to update yourself. Whether it’s uploading new show dates, swapping in new videos, or updating your contact info, we make sure you’re not locked out of your own digital home.
4. Mobile-First Design
Fans will probably visit your site on their phones. That means everything needs to work well on mobile: your gig listings, embedded tracks, and contact forms. All websites we design are responsive, which means they look and work beautifully on every screen size.
5. SEO for Musicians
Search Engine Optimisation (SEO) isn’t just for big companies. It helps fans find you when they Google your band name, song titles, or even gigs in their city.
We help optimise:
- Your band name + location (“indie band Sydney”)
- Song or album names
- Event pages (“live music Melbourne Friday night”)
- Blog content or news updates about your music
6. Your Website, Your Aesthetic
Your site should reflect your music visually. Whether you lean grunge, folk, punk or pop, the fonts, colours, textures and layouts should all feel like you. If you have album art, press photos, or existing branding, we build from there.
7. Hosting, Maintenance & Support
We handle secure hosting, fast load speeds, and regular backups to make sure your site stays online and healthy. And if you ever want to make bigger updates, we’re just a message away.
Ready to Get Your Band Online?
Your website should work just as hard as you do. Whether you’re just starting out or you’re playing regular gigs, a well-designed site can help you build community, get booked, and grow your career.
We offer flexible pricing and support for independent creatives. If you’re based in Australia (or anywhere, really) and need a hand, get in touch via our contact page and we can chat about the best approach for your site.
