Client Overview
Room for Movement is a boutique movement and Pilates studio focused on personalised, mindful, and sustainable movement.
Their ethos centres around feeling safe in your body, moving with intention, and supporting people through different life stages.
Founded by Rachael Wright, the studio offers both personalised one-on-one sessions and carefully curated group classes in a space designed to feel grounded, welcoming, and calm.
Our Goals
- Create a digital experience that reflects the calm, intentional nature of the beautiful physical studio
- Build a fully custom interactive quiz to guide users to the right service based on their needs
- Design a mobile-responsive, SEO-friendly website that’s easy for the client to manage long-term
- Integrate the Mindbody booking and payment ystem seamlessly into the site architecture
- Translate the studio’s natural, human-centred brand into a cohesive online presence
Our Deliverables
- Full WordPress website redesign and rebuild using Elementor
- Custom UI & UX design
- Fully custom-coded interactive quiz
- Mindbody booking system integration
- Mobile optimisation
- Content structure support and copywriting
- SEO optimisation
- Domain setup, redirects, and launch support
- Handover training session
A LABOUR OF LOVE
This project spanned about 10 months, and it genuinely became one of our favourite builds. Not because it was quick or straightforward, but because the extra time allowed the brand and business to evolve naturally, and the final result feels deeply aligned with Room for Movement’s ethos.
Rachael came to us with strong brand foundations and a clear vision for what she wanted to create. She’s incredibly thoughtful, patient, and collaborative. The kind of client who trusts the process but also knows exactly what her audience needs. That made this project not just enjoyable, but creatively fulfilling for all involved.
OUR DESIGN APPROACH
The visual direction for the site is minimal, clean, and nature-inspired. Everything was designed to feel grounded and gentle rather than clinical or overly “fitness industry.”
The colour palette draws from natural tones: tree greens, olive shades, terracotta, earthy reds, soft sea blues, and warm neutrals. The result is subtle, warm, and intentionally soft (exactly the feeling you get when you walk into the physical studio).
Imagery plays a huge role in the brand experience. We used a mix of custom studio photography and videography alongside carefully selected lifestyle imagery, all focused on natural light, organic textures, plants, movement, and space. The goal was to make the digital experience feel like you’re already there, even before you book your first session.
The design avoids aggressive sales tactics or intimidating fitness jargon. Instead, it speaks directly to people who may feel unsure, new to movement, or in need of personalised support. We wanted the tone to reflect how Rachael shows up in her work: warm, supportive and non-judgemental.
CUSTOM-BUILT QUIZ FUNCTIONALITY
One of the standout technical features of this site is the fully custom interactive quiz. This wasn’t something we could achieve with an off-the-shelf plugin so we coded it from scratch to deliver the exact conditional logic required.
The quiz walks users through a series of yes or no questions and routes them to the most suitable service: either Personalised Sessions or Group Classes. It’s styled to match the brand perfectly and built as a global component, so it can be reused anywhere across the site.
This was a key UX decision. Many people visiting the site aren’t sure which service is right for them. The quiz removes that friction, guiding them to the right place based on their needs, experience level, and goals. It’s functional, intuitive, and feels seamless within the overall site experience.
BUILT FOR GROWTH AND INDEPENDENCE
Beyond the design and custom features, we focused on creating a site architecture that Rachael can manage herself long-term. The WordPress and Elementor setup is intuitive and scalable, making it easy to add new content, update class schedules, or expand services as the business grows.
We integrated the Mindbody booking system, built out detailed pricing and packages sections, created a booking hub with dedicated sub-pages for different services, and connected the Instagram feed to keep the site feeling current and connected to the studio’s community.
We also handled all the technical details: redirects for legacy URLs, domain setup, launch support, and a full handover training session to ensure Rachael felt confident managing the site on her own.
A COLLABORATION WE’RE REALLY PROUD OF
This project reminded us why we love long-term collaborations. The extra time allowed us to refine every detail, test different approaches, and create something that genuinely reflects the care and intention Rachael brings to her work.
We’re incredibly proud of this one. It’s aesthetically beautiful, thoughtfully built, and feels very “us” as a studio—calm, grounded, and quietly confident. Exactly their vibe.
