Where bold
brands take shape
Eb and Flo Digital Studio is a female led, independent digital design and web studio working with founders, startups and purpose driven organisations. We’re a small, fully remote team that gives a personalised touch to everything we do, creating thoughtful branding, strategic marketing foundations and standout websites.
Our work combines design, technology and marketing thinking to create brands and websites that not only look beautiful but also grow with your business. Every project is custom designed, never template based, so your brand reflects who you are rather than looking like everyone else online.
While our style leans modern, bold and colourful, no two brands we create are the same. Each project is shaped around the client’s mission, values and goals, ensuring the final result feels authentic and built to last.
Our goal is simple. Help good businesses build strong digital foundations, stand out online and feel confident about the way they show up in the world.
Small Business and Founder Specialists
Our clients are founders, entrepreneurs and purpose driven organisations building businesses that genuinely care about what they do.
We work mostly with small to mid sized businesses because it means we get to collaborate directly with the people behind the brand, often at the most exciting and important stage of their growth.
With a background in marketing, design and digital strategy, we understand what it takes to build a brand that not only looks good but actually supports the long term growth of your business.
We’re incredibly proud of the clients we work with. Watching them launch, grow and evolve is one of the best parts of what we do.
If you’re building something meaningful, growing a small business or ready to launch a new idea, you’re in the right place.
our story
Eb and Flo Digital Studio was founded by Emily McCabe in 2020, starting as a one woman freelance practice and gradually evolving into the multi service digital studio it is today.
What began as a small marketing focused business has grown into a broader digital studio offering branding, design, websites and strategic support for founders and growing organisations. As the studio evolved, so did the scope of our work, allowing us to support clients across every stage of their digital presence.
While a lot has changed over the years, one thing has always stayed the same. Our commitment to doing good.
Alongside working with entrepreneurs and small businesses, we dedicate part of our time each week to supporting charities and not for profits through pro bono or reduced cost work. It is an important part of how we operate and a way for us to contribute to causes that create meaningful impact.













































































purpose is our favourite project
We believe good design should support good work.
We partner with founders, organisations and teams working to create positive change for people, communities or the planet. No greenwashing. No inflated promises. Just thoughtful digital work with a clear purpose.
Each week, we dedicate time to supporting charities, social enterprises and not for profits through pro bono and reduced cost digital support.
If you’re building something meaningful, we’d love to help you bring it to life.
You’ll Love Working With Us If…
We do our best work with founders, small teams, and purpose driven organisations who care about what they’re building and how they show up.
As a small, independent studio, we offer a personalised, collaborative experience without layers of account managers. If you value thoughtful design, honest advice, and a long term creative partner, we’re a great match.
We Might Not Be The Right Fit If…
We’re intentional about who we work with.
We don’t take on projects connected to gambling, crypto speculation, firearms, or industries that harm people or the planet.
We’re also not suited to large corporates needing big agency scale or high volume output. If you’re after the cheapest option or a quick template solution, we’re probably not your studio.
Why Working With Us Feels Different
We focus on making the process supportive, transparent, and genuinely helpful.
That means clear, itemised pricing, flexible payment plans, and no surprises. We include practical extras like guides, a complimentary handover call, domain connection support, and 30 days of post launch help.
And we don’t sweat the small stuff. If little tweaks pop up, we’re here to help.
Kind words from our clients
Em's multiple skills mean that she is a one-stop shop for updating branding, social media/email marketing templates, and building the website. We could not be happier! Thank you.”
Our Ethics In Practice
We believe digital work should be responsible, not only effective.
We’re proud partners of Ecologi and have been supporting climate positive projects for over five years. Through this partnership, we fund tree planting and environmental initiatives that help offset the carbon impact of our digital operations and technology use.
We’re also members of ethical business communities that promote responsible marketing and sustainable practices.
For us, doing good work means considering the impact we have, the clients we support, and the footprint we leave behind.
Clear pricing. Honest work.
We know how hard it is to start and grow a business, which is why we’re upfront about everything.
No hidden fees, no surprises. Just fair pricing, honest conversations, and ethical practices from start to finish.
Payment Plans
50/50
50% Deposit + 50% payment on project completion
Standard
30% Deposit + 35% Midway + 35% On project
4 months
25% Deposit + 25% Each Month for 3 Months
We’ve become pro’s at time zones
Originally launched in Sydney in 2020, Eb and Flo Digital Studio has grown into a global studio working with clients across Australia, Europe and beyond.
Now based in Malta, we operate across multiple time zones, making it easy to collaborate with clients wherever they are in the world.
Your next project starts here
If you’re ready to build something thoughtful, bold and built to last, we’d love to hear about your project.



