/ABOUT
about eb and
flo digital
We support businesses doing big things for good people.
Independent digital design and web studio
We’re a small team that gives a personalised touch to everything we do. Fully remote, we specialise in creating unique branding, data driven marketing strategies and stand-out websites.
The designs we create are sleek, modern and colourful. While we’ve got a defined style of design, we always make sure no two brands are the same.
We aim to bring a contemporary vibe to our clients’ online presence without compromising on quality or taking away from the client’s mission, style or identity. Our goal is to offer people something that lets them stand out, something new and different to the same old designs and templates you see everywhere.
Small Business and Founder Specialists
Our amazing client base is full of open-minded people who do good things. We mainly work with entrepreneurs, small and mid-sized businesses.
We prefer this as it means we get to work directly with you at the most important phase of your business.
We’re experts in helping founders grow their businesses. Our clients are our pride and joy, and we love to celebrate them, connect them and share the business lessons we’ve learnt along the way.
If you’re a small business looking to grow, or have an idea you’re ready to launch, welcome. You’re in the right place.
our story
From freelancer to studio. Founded by Emily McCabe in April 2020, Eb and Flo Digital slowly grew from a one woman agency into the multi-service digital studio it is now.
After over almost five years in business, much has changed for us. We started as just a small marketing agency, but as we grew and matured our focus gradually shifted to also including a wide range of digital design, copywriting and website design services.
The one integral thing we’ve never changed on is our mission to do good. While we mainly work with entrepreneurs, small and mid-sized businesses, the thing we’re most proud of is devoting one to two days a week doing pro-bono or reduced-cost work for a mix of charities and not-for-profits. Ensuring we’re actively taking steps towards positive change and fulfilling our mission to help and do good.
the most important thing we do is help others do good
We’re proud to work with purpose-driven small and mid-sized businesses, social enterprises and individuals. We choose clients doing good for the community and planet. To support this mission on our end, we set up everything in a sustainable, ethical and fair way.
We also dedicate a portion of our time each week to working with charities, not-for-profits, social enterprises and people actively working to improve the world. If you fit into any of those boxes, we offer pro-bono, discounted rates and free consulting. Get in touch, we’d love to meet you!
ditch the template. build something that fits.
Sure, templates are quick — but they’re not built for you. We help you create a brand and website that’s made to reflect your story, your audience, and your growth. Unique beats cookie-cutter every time.
we build brands that will grow with you.
Business is full of trial and error — but your brand doesn’t have to be. We’ve learned what works, what doesn’t, and what’s just unnecessary. That means we’ll give you what you actually need to scale — nothing more, nothing less.
pretty is good. strategy is better.
Everything we create is grounded in strategy, research, and real customer insight. Sure, it’ll look good — but it’ll also work hard behind the scenes to attract, engage, and convert the right people.
no smoke, no mirrors, no surprise invoices
We know how hard it is to start and grow a business — which is why we’re upfront about everything. No hidden fees, no surprises. Just fair pricing, honest conversations, and ethical practices from start to finish.
Payment Plans
50/50
50% Deposit + 50% payment on project completion
Standard
30% Deposit + 35% Midway + 35% On project
4 months
25% Deposit + 25% Each Month for 3 Months
our team
Emily
With 14+ years experience, Emily has worked in a range of roles for companies including ANZ Stadium, Bankwest Stadium, Talent, Apple and Myer before founding Eb + Flo Digital.
An advocate for mental health, she spends her time volunteering and working with charities, not for profits and enterprises to break the stigma and raise awareness.
With a strong creative and technical background she holds a Bachelor of Communications (Digital Media) from Swinburne University, and Master of Communications (Media) from Deakin University
JR
JR has a solid background with customer service and website development support for the last 7+ years.
The brains behind all the website builds at Eb + Flo Digital he is also a part of well known International Financial Institution.
He is a team player and always strives to satisfy and give my best for all of my clients/customers. He is flexible and can easily learn new things with proper guidelines, instructions and teachings.
SAMARA
Samara’s attention to detail and time management skills are evident by the quality of work she produces.
Katy
Katy is a copywriter and copyeditor with an academic background.
Having worked as a language editor for various science journals in the publishing house De Gruyter Open, she naturally specialises in business and technical texts.
However, her lifelong love of storytelling led her to work on a wide variety of projects ranging from engineering and leadership texts to romance novels.
She is interested in personal development, mindfulness, and all things writing
our team
We’ve become pro’s at time zones
Originally opening in Sydney in 2020, we’ve since become a global company with clients all over
Our Recent Thoughts
Kind words from our clients
4 WAYS TO REVIVE YOUR SMALL BUSINESSES' WEBSITE
Your website is the first point of contact between potential customers and your business. It’s your chance to be liked and chosen. We say “Don’t judge a book by its cover”, but let’s face it, we all judge books by their covers. How else would they grab our attention? The same applies to websites.
In this eBook we’ve covered the top 4 DIY ways you can revive your own website.
Ready to work with us?
We love working with all kinds of businesses. If you like our work and want to collaborate on your next project, get in touch with us.
