Client Overview
At Bobbi’s Pole Studio – the most renowned pole studio in Sydney – their classes are designed to suit all types of students, from Beginners to Advanced, industry to non-industry and everyone in between.
Goals
- To refresh their website design and UX of both their Sydney and Miranda studios
- To have their websites match their new branding as represented on their social media channels
Our Deliverables
- Website Wireframes
- Website UX
- Website Design
- Website Build
Outcomes
- Overwhelmingly successful launch
- Positive feedback from client, users and their community
When approached with the task of redesigning and developing the website for Bobbi’s Pole Studio Sydney, we embarked on a journey to encapsulate the essence of their brand mission – to create an online presence that resonates with their ethos of sexiness, inclusivity, and fun while prioritizing user experience to enhance online bookings and lead generation.
Understanding the Essence:
At the core of Bobbi’s Pole Studio lies a profound philosophy – pole dancing isn’t just about physical movement; it’s about fostering confidence, building friendships, honing skills, and nurturing mental well-being. Armed with this insight, our team delved deep into understanding the brand’s DNA, ensuring that every aspect of the website redesign would embody this ethos.
Embracing the Brand Mission:
Bobbi, an Exotic Dancer, and Ness, from a corporate background, envisioned a studio that transcends stereotypes, welcoming individuals from all walks of life to embrace their sensuality and strength. With this vision in mind, we set out to infuse the website with elements that exude sexiness, brightness, and empowerment.
Designing for Empowerment:
The design journey began with a palette that radiates vibrancy and energy – bold hues of crimson, magenta, and gold adorned the interface, invoking a sense of passion and empowerment. Every visual element was meticulously curated to reflect the fluidity and grace of pole dancing while ensuring inclusivity and accessibility for all users.
Crafting an Immersive User Experience:
User experience took precedence in our approach, with a seamless navigation structure and intuitive interface designed to enhance engagement and encourage exploration. From captivating imagery and dynamic content to streamlined booking processes, every aspect was tailored to provide visitors with a memorable journey through the world of Bobbi’s Pole Studio.
Amplifying Online Bookings:
Understanding the pivotal role of online bookings in driving business growth, we implemented strategic UX elements aimed at optimizing the booking process. Clear calls-to-action, simplified forms, and personalized user journeys were integrated to streamline the path from exploration to conversion, resulting in a significant boost in leads and bookings.
THE RESULTS:
The culmination of our efforts is a website that not only captures the essence of Bobbi’s Pole Studio but elevates it to new heights. Seamlessly blending sexiness, brightness, and empowerment, the redesigned website serves as a digital manifestation of the studio’s ethos, inviting individuals to embark on a transformative journey of self-discovery and empowerment.
In redefining Bobbi’s Pole Studio’s online presence, we didn’t just create a website; we crafted an immersive experience that embodies the spirit of empowerment and inclusivity. As the first pole dancing school in Australia and one of the pioneers worldwide, Bobbi’s Pole Studio continues to lead the way, inspiring countless individuals to embrace their strength, confidence, and most importantly, their inner sexy.
HAVE A LOOK YOURSELF:
We love how these designs and the build turned out. You can look through the new websites (or enrol into a class!) on their website here.
