If you’re running a brewery or distillery in Australia, your website isn’t just a nice-to-have—it’s part of the customer experience. Whether you’re selling bottles online, building out tasting events, or attracting new stockists, your website needs to look the part and work behind the scenes to support the way your business runs.
At Eb and Flo Digital Digital, we work with craft brewers, distillers, and independent alcohol brands across Australia to create custom websites that look polished, perform well, and grow with you.
What Makes a Great Brewery or Distillery Website?
1. Built for Product Sales & Experiences
Your website needs to make it easy for customers to explore what you offer—and buy it. From eCommerce integration to event bookings and gift card sales, we can set you up with a digital experience that mirrors what your brand offers in person.
2. Local SEO for Real Visibility
Search engine optimisation helps you show up when people are searching for what you make. We tailor your SEO to your region, product type and offering to make sure you’re visible for terms like:
- “Brewery website design Australia”
- “Distillery web developer Tasmania”
- “Buy gin online Sydney”
- “Whisky tasting event website”
- “Craft spirits online store Australia”
3. Fully Mobile-Friendly
Whether someone is looking you up from the taproom or buying from their phone, your site needs to work beautifully on every device. We prioritise responsive design and mobile optimisation as standard, so you never lose a potential customer due to a clunky experience.
4. Storytelling That Reflects the Craft
No one starts a brewery or distillery by accident. We design sites that bring your story, process, and philosophy to the forefront, so people understand what sets you apart. Whether you’re all about wild fermentation or sustainable distilling, your website should help people connect with your values.
5. Integrated Tools & Ongoing Support
We don’t just build it and bounce. We help you set up the tech stack behind the scenes—like inventory management, CRM tools, or newsletter platforms—and offer ongoing support to keep your site running smoothly.
Why Regular Blog Content Matters for Your Website
We know running a distillery is more about crafting spirits than writing blog posts but content keeps your brand visible and discoverable.
Search engines (and customers) love fresh, relevant content. Regular blog posts can help you:
1. Target Keywords Without Cluttering Main Pages
Blog posts let you focus on specific long-tail keywords and niche topics without overloading your homepage or service pages. This keeps your main pages clean, user-friendly, and optimised for conversions while still capturing a wider range of search queries.
2. Keep Your Site Fresh
Regularly publishing high-quality blog content signals to search engines that your site is active and current. Fresh content can lead to faster indexing, more frequent crawling, and improved rankings not just for blog posts, but for your entire site.
3. Create Shareable Content
Blogs are perfect for repurposing across social media, generating backlinks, and expanding your reach. Shareable posts increase visibility, drive traffic, and help establish authority in your industry.
4. Showcase Expertise and Authority
Blog content gives you a platform to demonstrate industry knowledge, share insights, and highlight case studies. This strengthens your credibility with readers and aligns with Google’s E-E-A-T guidelines, helping your site rank as an authoritative source.
It doesn’t have to be complicated. Think: “5 Perfect Cocktails with Our Gin,” “How We Source Local Barley,” or “The Story Behind Our Latest Release.”
A steady content strategy helps your site stay active in search results, while reinforcing what makes your brand special.
Check out our blog to learn more.
Want to See an Example of a Distillery Website Done Right?
When Greenbanks Tasmanian Whisky Co. approached us, they were ready to launch production and needed a website that reflected their premium whisky and unique Tasmanian identity. We transitioned their site from Squarespace to WordPress, unlocking custom design possibilities, advanced functionality, and full ownership. The result is a sleek, mobile-friendly website that showcases their distillery, highlights stunning photography and video, and provides a seamless experience for visitors.
Beyond launch, we continued to support Greenbanks with ongoing maintenance, technical updates, and SEO optimisation. They also publish regular blog content, which not only shares their story and expertise but helps boost search engine visibility and attract new customers. Greenbanks can focus on crafting exceptional spirits while we handle the behind-the-scenes work that keeps their brand performing online.
Check out the full case study here.
Why Choose Us?
Running a brewery or distillery comes with its own set of challenges, from regulatory compliance to managing sales across different regions. At Eb + Flo, we specialise in creating websites that not only look polished but also work seamlessly behind the scenes to support your business growth.
Here’s a few reasons why you should choose us for your new website:
- We understand alcohol regulations and compliance needs
- We can tailor online stores for age-gating and regional shipping requirements
- We offer affordable payment plans for independent producers
- We handle the full process — design, development, hosting, SEO, and support
You make great drinks. We make websites that sell them.
Ready to Build Something You Can Pour Proudly?
If you’re a brewer, distiller, or craft spirits brand in Australia looking for a website that actually supports your business, let’s chat. From small batch gin producers to full-scale taproom operators, we’ll tailor your site to your scale, your goals, and your future.
Get in touch for a no-obligation quote here.
