When Georgie Lavan approached us, she needed a website that would truly capture her unique approach to psychology and connect with clients. Our work began by deeply understanding Georgie’s unique style and clinical approach. Her ethos revolves around prevention and maintenance, using the analogy of a bushfire – therapy as a “back burn” to reduce the risk of catastrophic events. This philosophy shaped the design direction for the website.
We focused on clean, modern visuals that convey her welcoming and transparent energy. Her therapeutic style is nurturing yet firm, professional yet warm, and we wanted every element of the site to reflect that balance. The design needed to welcome visitors while clearly communicating her expertise and evidence-based approach.
OUR APPROACH
We designed a clean, modern website that immediately conveys Georgie’s welcoming and transparent energy. The layout prioritised simplicity and clarity, ensuring visitors could easily navigate through her services, understand her approach, and learn about her areas of expertise. Every piece of content was crafted to speak directly to people who might be hesitant about therapy, making the process feel less intimidating and more empowering.
The site showcases Georgie’s specialties – from addressing anxiety and depression symptoms to improving self-esteem, managing burnout, and enhancing relationship skills. We made sure her unique voice came through in every section, including just the right touch of humour and warmth that makes her approach so effective.
Throughout the project, we maintained open communication and collaborative project management to ensure every element was perfectly tailored to Georgie’s brand and goals. The SEO strategies were seamlessly woven into the content and structure, helping new clients discover her practice when they’re ready to take that important step.
Client Overview
Georgie Lavan is a registered psychologist based in Sydney, Australia. She helps clients nationwide via telehealth start conversations about their mental health and wellbeing that are often uncomfortable.
Goals
- Design and build a brand new functional, inviting, and user-friendly website
- Reflect Georgie’s personality and practice ethos within the design
- To build an intuitive user experience that makes it easy for potential clients to learn about her services and get started
- To implement SEO strategies that help new clients discover her practice organically
Our Deliverables
- Website Design
- UX Design
- SEO Setup
- Project Management
- Website Build
Outcomes
- Fresh new website that matches her personality and brand.
THE RESULT
What we’ve created together is a website that perfectly captures who Georgie is and how she works. The clean design makes it easy for potential clients to connect with her story, understand her values, and feel confident about reaching out.
With her new website live, Georgie is better equipped to support those in need and continue redefining mental health conversations. We’re excited to see how her practice grows and the positive impact she’ll continue to make in her community.
HAVE A LOOK YOURSELF
Explore Georgie’s new website and see how she’s redefining mental health conversations.
