Client Overview
Milestone Chiropractic have been caring for families of the shire for over a decade. Originally combining forces at back to Balance Wooloware, this dynamic trio can be found in heart of new modern Hinkler building at Caringbah.
Goals
- Create a new brand identity to launch their business
- Launch a new website in time for their business to launch
- Create all the essential elements they needed to start their business from digital to printed assets
Our Deliverables
- Logo and brand identity
- Website Wireframes + UX
- Website Design
- Website Build
- SEO Setup
- Store signage
- Letterheads
- Business cards
- Client treatment templates
Milestone Chiropractic has been a cornerstone of family care in the Shire for over a decade. Initially part of the dynamic Back to Balance Woolooware team, the clinic now operates independently, led by a passionate team from their new, modern location in the heart of the Hinkler Building, Caringbah. Their holistic approach and community-oriented philosophy set them apart as leaders in chiropractic care.
Their skilled team provides comprehensive treatments tailored to all ages, including specialised care in paediatrics, pre- and post-natal chiropractic, and services for young children. This depth of expertise ensures that the root causes of their patients’ concerns are addressed, delivering long-lasting results.
With a fresh start and a vision for the future under the leadership of their new founder, Cherie, Milestone Chiropractic approached us to help them establish their identity and brand in a highly competitive market. Their journey to becoming an independent clinic required a complete reimagining of their brand, as well as the tools and assets needed for a successful launch.
THE GOALS
The primary aim for Milestone Chiropractic was to create a cohesive and recognisable brand identity that would reflect their holistic and family-centred approach to care. They needed to establish a professional and approachable image that would resonate with their community.
A key objective was to launch a modern, user-friendly website that would align with their new branding and provide a central hub for patient engagement and information. In addition to digital needs, they required a range of physical assets to ensure their business launch was supported across all touch points, from clinic signage to printed materials.
OUR DELIVERABLES
To bring their vision to life, we delivered a full suite of branding and design services. This included a fresh logo and brand identity that encapsulated their values and mission, along with website wireframes and UX design to ensure the site would be intuitive and visually engaging.
We designed and developed a fully responsive website, complete with foundational SEO setup to boost their online visibility. Beyond digital elements, we provided striking store signage, professional letterheads and business cards, and tailored client treatment templates. These assets equipped the clinic with everything they needed to make a strong first impression and operate seamlessly.
OUR PROCESS
When Cherie approached us, the stakes were high, with a tight deadline to coincide with their clinic’s grand opening. Our team quickly aligned with her vision and collaborated closely to ensure every element of the new brand resonated with Milestone Chiropractic’s values and goals.
Inspired by the name “Milestone,” we developed a visual brand that reflects natural elements and holistic well-being. Neutral shades of blue and green were selected to convey trust, serenity, and professionalism. We incorporated natural imagery and created custom stone-shaped brand elements to tie in the “stone” theme, bringing a cohesive and memorable feel to their identity.
The website design emphasised accessibility and ease of use. From wireframing to development, we ensured every aspect of the user experience was seamless, catering to both existing patients and newcomers seeking reliable chiropractic care. Meanwhile, the print materials and digital assets supported their operational needs, ensuring they had a unified look across every touchpoint.
RESULTS
The Milestone Chiropractic team was thrilled with their fresh, professional brand identity and website. The natural, calming aesthetic we developed now distinguishes them in a competitive local market, positioning them as a modern and approachable family chiropractic clinic.
Their website now serves as a hub for information, appointment scheduling, and community engagement. This foundational work has set them up for growth, and we’re excited to continue partnering with them as they expand their services and enhance their digital presence.
HAVE A LOOK YOURSELF:
We love their new brand and website. You can check out their new site, dig through their socials and check out all the work we did for them here.
