Client Overview
Not Just a Pretty Flower (NJAPF) is more than a florist-it’s a celebration of sustainability, storytelling, and the deep connection between people and nature. Founded by Bec Humphris, NJAPF follows the principles of the Sustainable Floristry Network to minimise waste and prioritise locally grown flowers. Each floral arrangement is a tribute to the incredible women in Bec’s life, making every bouquet uniquely personal and full of meaning.
Our Goals
- Create a website that reflects NJAPF’s values of sustainability and natural beauty.
- Ensure a seamless and elegant user experience that lets the floral arrangements take centre stage.
- Build an eCommerce platform that makes it easy for customers to shop bespoke floral designs online.
- Maintain a design that aligns with the stunning branding by Ruby Yee.
Our Deliverables
- Shopify website design and development
- eCommerce functionality with custom product pages
- UX design tailored to a seamless customer journey
- Integration of NJAPF’s branding for a cohesive aesthetic
- SEO-friendly structure to improve online visibility
- Handover training to empower the NJAPF team
We approached the Not Just a Pretty Flower website with a singular goal: to let the flowers shine. The design is intentionally minimalistic, allowing Bec’s breathtaking floral arrangements to take centre stage. The e-commerce experience is intuitive, ensuring customers can easily browse, select, and order their favourite blooms.
One of the most special touches? Each floral arrangement is named after an important woman in Bec’s life, like Esme, Reta, and Merle. This personal storytelling aspect adds a layer of meaning to every purchase, turning flowers into more than just a gift – they become a tribute.
Beyond aesthetics, sustainability was a core focus. The website highlights Not Just a Pretty Flower’s commitment to waste reduction and local sourcing, ensuring customers can make informed, eco-conscious choices. By showcasing Bec’s unique approach, we helped position Not Just a Pretty Flower as a leader in sustainable floristry.
WHY SHOPIFY WAS THE PERFECT CHOICE
When it came to selecting the right platform for NJAPF, Shopify was the obvious winner. As specialists in Shopify website design Sydney, we knew it offered the ideal combination of flexibility, ease of use, and powerful e-commerce functionality. With a clean and modern interface, Shopify enables NJAPF to manage their online store effortlessly while ensuring a seamless shopping experience for customers.
Key benefits of using Shopify for NJAPF:
- User-friendly experience – Shopify’s intuitive backend makes it easy for Bec to update product listings, manage orders, and track inventory.
- Customisable design – We crafted a bespoke Shopify website design that aligns perfectly with NJAPF’s branding and allows the floral arrangements to take centre stage.
- SEO-friendly structure – Shopify’s built-in SEO tools help NJAPF rank higher in search results, attracting more customers searching for sustainable floristry in Sydney.
- Seamless checkout process – With secure payment gateways and a smooth transaction flow, customers can purchase their favourite floral arrangements with confidence.
- Scalability for growth – As NJAPF expands its offerings, Shopify provides the flexibility to scale effortlessly without compromising performance.
By leveraging our expertise in Shopify website design Sydney, we built an online store that is not only beautiful but also highly functional, helping NJAPF grow their brand and connect with more customers who value sustainable, locally sourced flowers.
THE RESULTS
The NJAPF website now serves as both an online store and an educational platform, inspiring customers to rethink their relationship with flowers.
Since launch, the site has enabled seamless transactions, increased brand awareness, and reinforced Bec’s mission to reconnect people with nature.
We’re proud to have played a part in bringing this vision to life, and we can’t wait to see how NJAPF continues to bloom!
