Client Overview
Right Relationship is a Melbourne-based relationship counselling practice founded by Robin, offering therapy for individuals, couples, throuples, and families.
They’re grounded in contemporary neuroscience and systems theory, with an inclusive, LGBTQIA+ friendly, and sex-positive approach. In the mental health space, a website has to do more than explain services. It needs to create an immediate sense of safety and trust.
For Right Relationship, that meant building a site that reflected the warmth and openness of Robin’s practice.
Our Goals
- Evolve a solid digital foundation into something more polished and professional
- Create a brand and website that reflects the calm, grounded nature of Robin’s approach
- Design an experience that builds trust and makes people feel genuinely welcomed
- Develop a complete brand system that could grow with the practice as it expanded
- Ensure clarity and accessibility around services, booking, and support
- Create a cohesive digital presence across website, social media, and collateral
- Position the practice for growth while maintaining its intimate, human-centred feel
Our Deliverables
- Brand evolution and identity refresh
- Complete website redesign and development
- Website UX improvements and accessibility optimisation
- Conversion-focused booking pathways
- Social media templates and strategy direction
- Business cards and print collateral
- Brand guidelines and visual system
- Supporting branded assets
- Service page optimisation
- Ongoing support and strategic guidance
TAKING SOMETHING GOOD AND MAKING IT GREAT
Robin had already built a strong website for Right Relationship that was attracting clients and getting traffic. But as the practice grew and he began considering bringing on more practitioners, the website and brand needed to evolve with it.
We wanted to create a more polished and scalable digital presence that could support that growth while still feeling personal and welcoming.
For a mental health practice, the website needs to do more than look professional. It needs to clearly explain the services, make it easy to take the next step, and help potential clients feel confident they’re in the right place.
The goal was to build a stronger foundation for growth without losing what already worked.
OUR DESIGN APPROACH
The feeling of the website was really important. Robin has such a grounded, gentle and calming presence, and we wanted the website to reflect what it would actually feel like to work with him. The imagery leans into soft, natural moments, alongside photos of the practice itself, so visitors get a sense of the space before they ever walk in.
We kept everything calm and approachable while still making it feel polished and professional. There’s lots of gentle movement, carousels and subtle interactive elements rather than anything too loud or distracting.
We also put a lot of focus on clarity and accessibility. For someone who might already feel anxious about reaching out, uncertainty around cost or process can be a barrier to getting help. So, services, pricing, policies, locations and booking information all needed to be really easy to understand and find.
MAKING BOOKING EASY & BUILDING COMMUNITY
There was also a big focus on conversion without making the site feel overly salesy. Trust, clarity and making people feel comfortable were much more important than aggressive calls to action. Booking needed to feel seamless for both existing and prospective clients, with much clearer pathways throughout the site. We designed the online booking system to be easy to find and simple to use.
For people who aren’t ready for one-on-one therapy, the events page offers another way to connect. It features group experiences and workshops, from weekly somatic grounding classes to themed therapy intensives, giving people a chance to experience Robin’s approach in a more accessible setting.
A COMPLETE BRAND SYSTEM
What started as a website project evolved into something more comprehensive. When you’re positioning a practice (or any business) for growth, consistency matters. Every touchpoint should feel like it comes from the same place. Robin’s DIY brand already had heart. He just needed a little help turning it into something much more complete and cohesive. And we were more than happy to help him get there.
We updated the logo and created an icon system for digital and print. The hand motif became the anchor, with logo variations for different spaces: a long version for headers, a stacked version for smaller formats, alongside a set of icons.
EXTENDING THE BRAND BEYOND THE WEBSITE
Robin wanted the design to stay clear, simple and consistent across every touchpoint, so we carried that approach through all of the supporting brand assets. Business cards and promotional flyers give Robin polished, consistent materials for networking, referrals and local promotion.
An ebook was also designed as a downloadable resource on the website, giving potential clients something useful to take away while creating another opportunity to engage with the practice beyond a first visit to the site. Social media templates round out the toolkit, ready for when he’s ready to expand to the platform. When the time comes, he can show up consistently from the first post, without starting from scratch.
STRENGTHENING WHAT WAS ALREADY THERE
The finished website and brand feel much more professional, and far more aligned with the care and quality of the work happening at Right Relationship. But what we’re proudest of is that nothing Robin had built was lost along the way.
His original brand already had heart and momentum. Our role was to understand what was working, gently refine what could be better, and give him the systems to grow in a way that still feels true to him.
"Working with Eb + Flo was very easy. I felt like my business knowledge and goals were respected and incorporated throughout. The new website is much faster, works dynamically, is easy to maintain, and I finally feel like I have consistent branding across my business. I'm really happy with the finished products."
A STRONG FOUNDATION FOR THE NEXT CHAPTER
Right Relationship now has a brand and website that reflect Robin’s grounded, thoughtful approach to relationship work. It feels safe, warm and welcoming. And most importantly, it makes it easier for people who are struggling to find the practice and take that first, often difficult, step toward getting support.
We feel lucky to have been part of this chapter for Right Relationship, and we’re excited to see where Robin takes the practice next.
