Client Overview
Follow The Founder’s mission is to offer a different, more authentic view of the journey to entrepreneurship and the many ways to achieve this title. Through authentically discussing the challenges, achievements, and lifestyles of entrepreneurs around the globe.
Goals
- To launch a new brand and blog which encapsultes Annalee’s vision for her new project
- To share more about the lifestyle, challenges, achievements, and the process on a global scale. Sharing holistic healthy habits, tips & tricks to building a business, the benefits of global travel, and providing a mental tool belt to success.
Our Deliverables
- Logo + Branding
- Website Wireframes, Design + Build
- Marketing strategy
- Social Media strategy
- Social Media: Templates, posts, channel audit
- Content: Blogs, Website Copy
- SEO
Outcomes
- Overwhelmingly successful launch
- Positive feedback from client, users and their community
Over the past year, it’s been an incredible collaborative journey working hand-in-hand with Annalee to shape her vision into her new brand and blog. Our shared goal was to authentically capture the essence of her project, sharing global insights on lifestyle, challenges, achievements, and the entrepreneurial process.
From crafting the distinctive logo and branding to designing and building a user-friendly website, formulating a comprehensive marketing strategy, and fine-tuning social media tactics—templates, posts, and conducting a thorough channel audit—our partnership covered a wide spectrum. We also delved into content creation, curating engaging blogs, and refining website copy, all while ensuring SEO for maximum visibility.
As we approach the exciting launch, it coincides with a special milestone—Annalee’s 10-year anniversary as a Digital Nomad. This journey has been extraordinary, marked by vibrant colors, a travel-centric theme, and shared enthusiasm. We’re genuinely looking forward to continuing our close collaboration, contributing to the ongoing growth of this captivating brand. Stay tuned for the unveiling of compelling blogs and stories, featuring insights from our own founder, Em McCabe, as we celebrate this milestone together.
About Annalee and Follow The Founder
Annalee is the Founder and CEO of Bash Creative, Inc., a boutique event strategy and production agency based in San Francisco, California. Specializing in meticulously crafting and executing events for discerning brands and private clients, Annalee has played a pivotal role in helping dozens of brands create resourceful and imaginative experiences for their external and internal audiences.
Driven by a perpetual pursuit of adventure and new experiences, Annalee currently embraces the lifestyle of a “digital nomad,” residing abroad. In this capacity, she immerses herself in diverse cultures, enhances her understanding of managing a global business, and expands her network to include individuals with unique perspectives from around the world.
Throughout her career, Annalee has harbored a profound passion for connecting people and providing mentorship across all stages of their professional journeys. As she commemorates her 10-year anniversary of self-employment, she channels this passion into creating Follow The Founder. Recognizing the inherent challenges of entrepreneurship and the occasional feelings of isolation and overwhelm, Annalee endeavours to establish a platform and community for fellow founders who navigate similar paths.
Social Media + Going Forward
Working hand-in-hand with Annalee has been an absolute joy as we’ve collaborated to shape her unique brand and bring the Follow the Founder blog to life. The journey thus far has fueled our excitement, and we’re not just stopping here – we’re geared up to continue our partnership, offering support in crafting compelling blogs, steering the social media ship, curating engaging content, and ensuring the smooth sail of website management for the Follow the Founder brand.
Our collaborative brainstorm sessions have birthed a treasure trove of creative ideas, strategies, and insights that we’re eager to unfold. The prospect of contributing to the growth of Follow the Founder is a thrill, and we’re genuinely looking forward to witnessing the brand inevitably flourish.
Hold onto your hats because Annalee has a lineup of interviews with incredible founders that’s bound to leave you inspired and in awe. The anticipation is real, and we can’t wait to share this exciting journey with you all!
HAVE A LOOK YOURSELF
We’re in love with the whole new brand and are happy they love it too. You can check out their new site, dig through their socials and check out all the work we did for them here.
